Tuesday, March 18, 2008

The Critique

The critique of the personal logos was a truly fruitful one. I, for one, must apologize for not contributing more to these blogs. Anyhow, the main focuses in creating the logos were to create marks that were legible, scale-able, and unique. The most difficult aspect of creating a mark that would some up ones character into two letter-forms was/is creating a mark that is simple and to the point. Often times, a designer might be tempted to create elaborate works of art when a logo, especially when dealing with treatments that represent corporate identities, should be simplistic in design and unique in composition. Many of my classmates had created logo marks that fit the mold of creating these logos. I found that the purpose of the project was dealt with in individualistic ways, yet the creativity of them didn't overwhelm the corporate aspect.

Logos are seen everywhere. They are often the most taxing pieces of design-work that a designer must create. Gaining a foothold in composing logos is a skill I can appreciate.

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